BANKAPIRAK
Apirak Akarasatthung

Apirak Akarasatthung

อภิรักษ์ อัครเศรษฐัง
AI Product Owner
Bangkok, Thailand
§about

Strategic professional with 11+ years across digital marketing, martech, and product management. I lead cross-functional projects, align stakeholders, and drive digital transformation through systems thinking and agile execution.

Guided by an INTJ disposition, I value clarity, logic, and efficiency. My approach combines strategic thinking with meticulous execution — shipping products that are functional, scalable, and sustainable.

§now
AI Product Owner at All-in-AI.Asia . Bangkok, Thailand

AI agents, product management, and early-stage discovery.

§work

a thirteen-year arc through digital marketing, martech, and product.

2024 — 2026
Product Owner
Sellsuki
Bangkok · Hybrid
  • Led core modules: Product Information System, Catalog, and Sale Channel Management — the backbone of an omnichannel platform.
  • Defined and prioritized backlog from business goals, research, and system constraints.
  • Partnered with dev, QA, and design from discovery to delivery; wrote the technical docs and diagrams that kept teams aligned.
  • Drove the Agile rhythm — grooming, sprint planning, retros.
2023 — 2023
Online Traffic & Acquisition Manager
OfficeMate (Central Retail)
Bangkok · On-site
  • Owned non-paid traffic and CRO for OfficeMate & B2S Thailand.
  • Shipped SEO and content strategies; grew organic traffic and focus-keyword rankings.
  • Set up event, conversion, and 3rd-party tracking through GTM; collaborated with vendors on GA4 for e-commerce.
2022 — 2023
Marketing Technologist
OfficeMate (Central Retail)
Bangkok · On-site
  • Owned the martech stack — Insider (GMP), Algolia, Google Tag Manager, Hotjar, Microsoft Clarity, Ahrefs.
  • Led Insider integration end-to-end: object sync, web push & email, CX use-cases.
  • Tuned Algolia site search — ranking, synonyms, and merchandising for better product discovery.
2014 — 2022
Digital Marketing Executive
BNH Hospital
Bangkok · On-site
  • Ran digital media strategy aligned with business goals; worked with clinical teams to turn health knowledge into patient-facing content.
  • Designed and maintained the BNH website and micro-sites on WordPress.
  • Led an e-commerce project that drove 17M+ THB in revenue YTD; built the cross-functional workflow for stock, finance, and after-sales.
  • Built and ran a Tech-Savvy Program to upskill staff on martech and digital prototyping.
2012 — 2014
Social Media Specialist
BoldBiznet
Bangkok · Hybrid
  • Planned and produced content for KBank Live; built customer sites on WordPress.
§elsewhere
✉️ Email
hello@bankapirak.com